NONSUMERS

Wealthy Wei

NONSUMERSSERIES 01
Close-up dithered portrait of Wealthy Wei

Wei, 49, is a mass-affluent professional who wants private-banking service from a challenger-bank app. He values human advice and digital convenience, and he checks his portfolio before breakfast every day.

HUMAN ADVICE
TALKING TO PEOPLE
PORTFOLIO CHECKS
FINANCE 09/10Early Studies

Fantastical people who only live in your marketing briefs.