Treat Tariq
NONSUMERSSERIES 01

Tariq, 46, is a premium treat seeker who values little luxuries in a busy week. He loves artisan crisps, small-batch chocolate and craft soda, and he believes he deserves every one of them.
LITTLE LUXURIES
ONE-OFFS THIS WEEK
SELF-CONTROL
FMCG 10/10
Fantastical people who only live in your marketing briefs.