NONSUMERS

Treat Tariq

NONSUMERSSERIES 01
Close-up dithered portrait of Treat Tariq

Tariq, 46, is a premium treat seeker who values little luxuries in a busy week. He loves artisan crisps, small-batch chocolate and craft soda, and he believes he deserves every one of them.

LITTLE LUXURIES
ONE-OFFS THIS WEEK
SELF-CONTROL
FMCG 10/10Early Studies

Fantastical people who only live in your marketing briefs.