NONSUMERS

Refill Rosie

NONSUMERSSERIES 01
Close-up dithered portrait of Refill Rosie

Rosie, 18, is a zero-waste shopper who refuses single-use plastic. She brings her own jars, refills her washing-up liquid, loves low-impact brands and wants every brand she buys to go plastic-free.

ZERO-WASTE
JARS OWNED
PARCELS A WEEK
FMCG 08/10Early Studies

Fantastical people who only live in your marketing briefs.