NONSUMERS

Protein Pedro

NONSUMERSSERIES 01
Close-up dithered portrait of Protein Pedro

Pedro, 24, is a performance-driven shopper who looks for protein in everything. He wants high-protein cereal, protein water and protein crisps, and he fuels every single day of his week with purpose.

PROTEIN
GYM VISITS
KNOWS WHY
FMCG 02/10Early Studies

Fantastical people who only live in your marketing briefs.