NONSUMERS

Podcast Pete

NONSUMERSSERIES 01
Close-up dithered portrait of Podcast Pete

Pete, 50, is an engaged audio listener who consumes eleven podcasts a week at double speed. He is hungry for long-form storytelling, time-poor, deeply informed and launching a podcast of his own.

PODCASTS FOLLOWED
OWN LISTENERS
LONG-FORM LOVE
MEDIA 02/10Early Studies

Fantastical people who only live in your marketing briefs.