NONSUMERS

Nostalgic Nigel

NONSUMERSSERIES 01
Close-up dithered portrait of Nostalgic Nigel

Nigel, 73, is a nostalgic shopper who loves the brands he grew up with. He wants the original recipe and the classic packaging, and he trusts the brands that have never let him down.

NOSTALGIA
CHANGE TOLERANCE
COMPLAINTS WRITTEN
FMCG 09/10Early Studies

Fantastical people who only live in your marketing briefs.