NONSUMERS

Lunchbox Leo

NONSUMERSSERIES 01
Close-up dithered portrait of Lunchbox Leo

Leo, 6, is a discerning snacker and the true decision-maker at the supermarket shelf. He demands fun shapes, bright packaging, no bits and snacks that make every lunchtime an adventure.

PESTER POWER
VEG EATEN
TRADING SKILL
FMCG 05/10Early Studies

Fantastical people who only live in your marketing briefs.