NONSUMERS

Kombucha Kai

NONSUMERSSERIES 01
Close-up dithered portrait of Kombucha Kai

Kai, 30, is a gut-health enthusiast who wants functional drinks with real benefits. He brews his own kombucha, reads every label and wants products that work as hard as he does.

GUT HEALTH
LABELS READ
EVIDENCE REQUIRED
FMCG 07/10Early Studies

Fantastical people who only live in your marketing briefs.