Hybrid Hana
NONSUMERSSERIES 01

Hana, 41, is a tech-forward driver who expects a seamless omnichannel journey from first click to forecourt. She is EV-curious, range-aware and ready to switch to any brand that understands her lifestyle.
SEAMLESSNESS
RANGE ANXIETY
TEST DRIVES
AUTOMOTIVE 05/10
Fantastical people who only live in your marketing briefs.