NONSUMERS

Hybrid Hana

NONSUMERSSERIES 01
Close-up dithered portrait of Hybrid Hana

Hana, 41, is a tech-forward driver who expects a seamless omnichannel journey from first click to forecourt. She is EV-curious, range-aware and ready to switch to any brand that understands her lifestyle.

SEAMLESSNESS
RANGE ANXIETY
TEST DRIVES
AUTOMOTIVE 05/10Early Studies

Fantastical people who only live in your marketing briefs.