NONSUMERS

Glow-Up Gracie

NONSUMERSSERIES 01
Close-up dithered portrait of Glow-Up Gracie

Gracie, 12, is a digitally native beauty consumer with a ten-step skincare routine. She reviews products for her friends, influences family spend and wants beauty brands that grow up with her.

ROUTINE STEPS
SKIN CONCERNS
REVIEWS POSTED
BEAUTY 04/10Early Studies

Fantastical people who only live in your marketing briefs.