NONSUMERS

Frugal Fatima

NONSUMERSSERIES 01
Close-up dithered portrait of Frugal Fatima

Fatima, 35, is a financially savvy saver who tracks every penny in three budgeting apps. She values transparency, rewards discipline, dreams of early retirement and makes every penny work for her future.

BUDGETING APPS
SAVINGS RATE
DAILY COFFEES
FINANCE 01/10Early Studies

Fantastical people who only live in your marketing briefs.