Flight-Shy Fern
NONSUMERSSERIES 01

Fern, 23, is a conscious traveller who is actively reducing her carbon footprint. She prefers slow travel, offsets every journey, avoids short-haul flights and chooses travel brands that share her values.
ECO INTENT
LONG-HAUL FLIGHTS
TRAINS TAKEN
TRAVEL 07/10
Fantastical people who only live in your marketing briefs.