NONSUMERS

Flexi Flora

NONSUMERSSERIES 01
Close-up dithered portrait of Flexi Flora

Flora, 36, is a flexitarian who eats plant-based through the week and at weekends. She wants clean labels, bold flavour and brands that make eating well feel completely effortless every day.

PLANT-BASED
BACON EXCEPTIONS
TOFU TOLERANCE
FMCG 03/10Early Studies

Fantastical people who only live in your marketing briefs.