NONSUMERS

Busy Bernadette

NONSUMERSSERIES 01
Close-up dithered portrait of Busy Bernadette

Bernadette, 48, is a time-poor household decision-maker who wants quick, healthy, affordable meals. She loves cooking from scratch, values convenience above all and wants food the whole family will genuinely love.

SCRATCH COOKING
TIME TO COOK
GUILT
FMCG 01/10Early Studies

Fantastical people who only live in your marketing briefs.