NONSUMERS

Bargain Bina

NONSUMERSSERIES 01
Close-up dithered portrait of Bargain Bina

Bina, 70, is a value-seeking shopper who knows the price of everything. She compares, clips coupons and visits four supermarkets a week, and she never, ever compromises on quality or taste.

PRICE AWARENESS
COUPONS CLIPPED
PREMIUM TEA
FMCG 04/10Early Studies

Fantastical people who only live in your marketing briefs.