NONSUMERS

Authentic Andy

NONSUMERSSERIES 01
Close-up dithered portrait of Authentic Andy

Andy, 52, sees straight through advertising and only buys from brands that feel real. He loves craft beer, vinyl and the outdoors, and he is quietly waiting for a brand that finally gets him.

AD IMMUNITY
VINYL OWNED
BRAND LOYALTY
FMCG 06/10Early Studies

Fantastical people who only live in your marketing briefs.